London is a busy town. Within the hustle and bustle are the hearts of many global brands, industries and interests and a bunch of tourists. People constantly come and go at all hours of the day, whether by mass transit, cabs or personal cars. Traffic becomes a nightmare. In fact, during the summer Olympics they cleared certain lanes to make them ‘Olympic officials and athletes only’ as one of the greatest fears was the traffic becoming a hindrance to the games. Another Olympic move was to add free wi-fi at select Underground stations – which will be expanded in the coming year. Next up? The black cabs.
Transport for London, the local transit authority, recently approved a plan to outfit the famous London black cabs with advertising funded wi-fi access beginning in 2013. A local startup company, Eyetease, will supply the technology and secure advertisers. “CabWifi” will offer 15 minutes of free service for watching a 15 second advertisement. Service will occur on a Mi-Fi router via 3G and 4G networks. So whether you are a local business person catching up on email while en route to a meeting or a tourist not wanting to use expensive data roaming or any other type of “net needer” the black cabs will be your friend! And with this move London will continue to push itself to be a truly connected city.
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